This post might seem silly, like why would anyone need help with social media, we’re on it all the damn time already!
Or some might view it as unnecessary, because in a perfect world people would discover your brand regardless of a social media presence.
And then some might view social media as foreign, scary, and alien like – like what the hell do hashtags even mean.
But the reality is – no matter who you are, what your brand stands for, your generation, or anything in-between, social media is crucial and necessary for your brand’s success.
And per usual, I’m here to help you understand it, use it, and benefit from it.
Journey Junkie Happenings:
For this tutorial, I won’t get incredibly deep into each social media channel, but instead – dish my five key tips to be a social media success and then briefly explain the why and how behind each one.
Let’s start with the basics, shall we?
What is social media?
Social media is a digital based tool that allows people and brands to create, share, and exchange information – that’s the textbook definition people.
The purpose behind this social movement is to promote your work, inspire people through your interests/likes/dislikes, interact and connect with your audience, and hopefully create great relationships along the way.
It’s a hella lot of work, it requires time and effort, and most importantly – the knowledge to create an intelligent strategy behind it all.
So how do we strategize?
The easiest way to strategize is to sit your ass down and create a plan.
Decide how often you want to update your social media channels, what time of day works best for your audience, the content that you enjoy and others will too, and then research effective tools to help streamline this process.
Below are my 5 key tips to social media success….take what you want, leave what you don’t, and add what you need.
1. Focus Your Efforts
Personally, I think it’s better to focus on fewer social media channels than dabble a little in all of them.
Think quality over quantity.
As we all know, there’s a ridiculous amount of social media ish to participate in (Facebook, Pinterest, Instagram, Snapchat, Twitter, YouTube…), the problem is – who the hell has time for all of that?
I most certainly don’t have that type of time. So instead, I focus on the channels I know, that I enjoy, and that bring the site the most reward.
These channels are – Pinterest, Instagram, and Facebook.
I encourage you to research your category, find other people in your field and see what’s working for them, decide which social media channels you actually like, and then create a list of 3-5 channels to learn and use.
You got that?
2. Be Consistent
This tip is SO important, like probably should be number one in every topic of life kinda important.
Consistency is what breeds success, whether it’s in a diet, blogging, yogaing, saving money, you name it and consistency is always the theme to someone’s success.
The same goes for social media.
And I have to admit, my consistency is a bit terrible at the moment. So please, don’t use my personal channels as your current example.
Let’s dive a bit deeper into what I mean by consistency:
- Post at the same time each day (morning, mid-morning, lunch, after dinner, etc).
- Post the same amount each day/week – don’t not post for multiple days and then blow people’s feeds up.
- Post the same consistent message or type of content. You can vary if it’s something you’re called to, but try to stay in the same subject/topic of who you area/your brand’s focus.
3. Find Your Niche
This one should be obvious, as you should already have a chosen niche regarding who you are and what your brand represents.
*Side note – if you’re still in the brainstorm phase, don’t fret, just click here.
For The Journey Junkie, I predominantly represent yoga + other life inspiration ish (travel tips, healthy living, DIY tutorials, etc). So the majority of my shared content, the relationships I’ve created , and the people who connect with me via social media is about YOGA.
Just like the my bullet point up above, it’s important to stay rooted in your niche and do your best to dive deep into it. Yes, you’re more than welcome to share information outside your niche, but beware of veering too off track and then confusing your readers.
Let’s dive a bit deeper into this too:
For me, because yoga is an all-encompassing lifestyle, I’m able to share a lot of supporting information in addition to my core niche. Here’s a few examples of supporting information:
- Healthy recipes
- Environmental/conscious tips & tricks
- Yoga clothing brands & accessories
- Festivals, retreats, and workshops related to yoga
- Breathing, meditating, journaling, or anything of that nature.
- Motivational life tips, like this post here.
4. Use Quality Images
I can’t stress this one enough blogger babes, please try to use high quality/well designed images.
I know it’s tough investing in a “real” camera, real editing programs, learning how to make graphics, and all of that nonsense – but it’s so worth it!
When I first started The Journey Junkie, I had zero of that stuff above. I used my phone, free graphic programs, and simple editing tools. And guess what – it got the job done and it was where I needed to start my journey.
But once you start to progress, build a following, increase your traffic, and begin to make a little bit of income – I highly recommend investing in yourself & your brand.
Below is a quick run down of the programs I use + the equipment:
- Camera – Nikon D3300
- Microphone – Rode VideoMic Pro
- Lights – StudioPro Light Set
- Canva – mostly free graphics (use for Pinterest mostly).
- PicMonkey – same as the above program.
- Unsplash – free stock photos
5. Be Authentic
And last on my how to be a social media badass is….
Don’t try too hard, don’t use cheesy quotes that have no value, don’t share what you aren’t truly feeling, just don’t do any of that.
The idea of “social media fame” is fun and of course comes with its perks, but at the end of the day, it’s a virtual reality that doesn’t exist. It’s not the real world.
Please – only post what you like, only work with brands that you trust and admire, and only share information that you actually want to read.
It’s a simple formula babes –
You + What you Love + Social Media Channel of Choice = Social Media Success
Okay…… moving onto the next topic.
Let’s dive into some must-know details about my favorite social media channels.
We all know this one and a lot of us use it regularly to stay in touch with family and friends, keep track of events, etc, etc.
As a blogger, here’s what you need to know:
- You must setup a business page in order to be legit.
- Your Facebook page design should incorporate your brand aesthetic to keep everything consistent.
- The secret formula to Facebook is 30% promotion of your personal content & 70% sharing of other’s content, inspirational photos/quotes, etc.
- Facebook provides a scheduling manager tool to easily schedule out your future posts.
- The Facebook ad program is a super simple tool that easily helps you boost your posts and gain more views/readers.
Follow me here – The Journey Junkie Facebook.
This channel is newer, owned by Facebook, and one of the most popular channels to build a following/get your brand noticed.
Below are the need-to-knows:
- Instagram supports photos and videos.
- Videos have a maximum length of 15 seconds – so hurry it up!
- The app offers a plethora of filters to edit your images.
- The community is super strong, super engaged, and loves to be involved with one another. This is where you can make connections, inspire your followers, create business relationships, etc.
- The platform is built around hashtags or #. A hashtag is usually a subject, category, or specific saying that relates to whatever you’re uploading.
- For example, if I upload a yoga photo, I’d use the hashtags – #yoga, #yogateacher, #yogablogger, #yogatutorial, and so on and so on.
- Once the post is live, you can click on your hashtag and be taken to a collection of everyone who’s ever used that same hashtag.
- The lines between the uber famous, the well-known, and regular people (like me) are incredibly blurred, which makes the opportunity to become discovered much higher than normal.
Follow me here – The Journey Junkie Instagram.
And lastly, but definitely not least is Pinterest.
If you’re running an online destination where traffic and recognition is your goal, then Pinterest is and will be your BFF (best friend forever and ever).
The majority of my traffic, like 85-95%, comes from Pinterest. So you can image how important it is to use it effectively.
Here’s the must-knows:
- Pinterest is an online board where people can pin their favorite articles, photos, and tutorials for inspiration and knowledge.
- Users can create boards to categorize their pins and make them easier to find for future use.
- Boards can be whatever you like, but here’s a glimpse into my online boards.
- The program allows people to upload and share their content through pin-friendly images. The goal is for people to re-pin your content and continue spreading your content.
- To create pin-friendly images, I use Canva & it’s pre-designed Pinterest layout – its super simple and professional looking!
Pinterest is a beast when it comes to the contents sharing world, so much that it deserve its own post.
I’ll be sure to get this rolling asap so we can dive deeper into this social media channel and use it to its maximum ability.
Follow me here – The Journey Junkie Pinterest.
Okay blogger babes, have at it.
Start sharing, posting, pinning, hashtaging, tweeting, snapchatting, or doing whatever form of social media you enjoy.
As promised, I’ll be posting a more in-depth article about Pinterest, but until then – please use this tutorial to help explore and discover the many benefits social media has to offer.
Let’s Talk – What social media channels do you use on a regular basis? Which are your favorites and which do you detest? What’s your biggest challenge when sharing your interests, content, etc?
As always – questions, comments, suggestions, feedback, or general blog love, please leave it down below.
Until next time – xoxo.